Automate Trustpilot Reviews

How to set up an automation requesting Trustpilot reviews

Felix Rusby avatar
Written by Felix Rusby
Updated over a week ago

Trustpilot is a valuable platform for building trust with potential customers.

There are more steps to gathering Trustpilot reviews than Google reviews, due to the verification process.

With this in mind, we'd recommend understand Trustpilots Automatic Feedback Service (AFS).

The video below walks you through how to trigger a Trustpilot review using tags, to give you control over who receives these requests.

Automate TrustPilot Review Requests

From your dashboard, select "Automations" from the bar on the left-hand side

Payaca add automations

Click on "Create Automation"

Payaca Create Automation

Click on "Create new automation"

Payaca Create new automation

Name your new automation

Payaca name your automation

Change the Trigger Automation type to "Project"

Payaca change automation type

Set the trigger to "Tagged"

Payaca set automation trigger

Click to add a new condition

In this instance, we are going to set the condition as "The newly-added tag", "equals", "TrustPilot Review".

Payaca set trigger for automation

To set up the Email, click "Add action"

Payaca add action to automation

Choose "E-mail Notification"

Choose "Customer e-mail"

Payaca edit automation email

Click in the message area to add your text

Payaca change automation message

Add custom variables to your messages from the list on the right

Use this message to explain to your customer that a review link will be coming from TrustPilot. See here for more information on setting this up.

Payaca edit automation message

When you are happy with your message, click "Save changes"

If you would like your automation to be active straight away, click to turn it on

Payaca save automation

Once you are happy with your automation, click save!

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